Tyges International
Tyges International, a national recruiting firm, partnered with MAVRK Studio’s Coreline division to scale lead generation for their Behavioral Health recruiting practice. The objective was simple: build a reliable, measurable pipeline through a high-converting landing page and a precision-targeted Google Ads campaign.
Year
2022 - 2023
Client
Tyges
Services
Google Advertising
Project goals
The Challenge
Tyges had a strong reputation in recruiting but faced inefficiencies in generating consistent leads for their specialized behavioral health vertical. Their website wasn’t optimized for conversions, and their ad spend wasn’t producing predictable ROI. They needed a scalable, data-backed marketing funnel that could bring in qualified leads every month.
Our Approach
MAVRK Studio developed an end-to-end performance system focused on visibility, conversion, and ROI.
Google Ads campaign setup and optimization to target high-intent behavioral health decision-makers.
Landing page design and development with conversion-focused UX, clear messaging, and lead capture integration.
Keyword strategy and continuous A/B testing to lower cost per conversion while increasing qualified traffic.
Analytics setup and reporting framework to track ROI and ensure data transparency.
result
The Results
Tyges achieved measurable business impact through the campaign — generating a consistent flow of qualified leads and new revenue opportunities.
872 leads generated
172K impressions
228% return on ad spend
Impact
With a focused landing page and data-driven campaign, Tyges unlocked a sustainable, scalable channel for lead generation. The initiative not only improved ROI but also validated paid media as a core driver of growth for their recruiting services.
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